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Into the new H&M Studio I Stylelove

Into the new H&M Studio

H&M Studio AW18 “Neo Noir Chic”

After winning the category of ‘Fashion Influencer’ of the Marie Claire Blog Awards with H&M as a sponsor, I had to work exclusively with the brand for a project! Lucky me the project had to do with the H&M Studio Collection which I love, every year! Smiley face.

This September, H&M Studio releases its A/W18 womenswear collection, entitled “Neo Noir Chic”, and inspired by the original cult 90’s series Twin Peaks. So I chose, three different looks in three different locations: At the shore, in the fields, on the streets, sharing some nostalgic fifties movie vibes. This Collection is the perfect ‘Autumn entrance’, giving me all the feels for winter styling.

Available @ www.hm.com and in stores from September 6. Mark your calendar my ladies!

photography Marita Amorgianou
styling & creative direction Xeni Kouveli

Into the new H&M Studio | Stylelove
Into the new H&M Studio | Stylelove
Into the new H&M Studio | Stylelove
Into the new H&M Studio | Stylelove

Look 1

High-waisted, straight-leg cut trousers

Cotton t-shirt

Square-toed chunky boots in shiny black leather

Into the new H&M Studio | Stylelove
Into the new H&M Studio | Stylelove

Look 2

Denim turn-up trousers

Fuchsia jersey turtleneck

Cropped wool cardigan

Square-toed chunky boots in shiny black leather

Into the new H&M Studio | Stylelove
Into the new H&M Studio | Stylelove
Into the new H&M Studio | Stylelove
Into the new H&M Studio | Stylelove
Into the new H&M Studio | Stylelove

Look 3

Fuchsia viscose neck-tie blouse

Leather midi skirt

Square-toed chunky boots in shiny black leather

Friendship heart shaped earrings

Into the new H&M Studio | Stylelove
Into the new H&M Studio | Stylelove
Into the new H&M Studio | Stylelove

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